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The toolkit for analytics-driven growth teams

Free calculators, assessments, and guides to help you build better experimentation programs and AI-ready analytics foundations.

Built for experimentation & analytics teams

Use these tools to diagnose, plan, and make the case for better analytics and experimentation. No email required, no account needed.

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Assessment

Analytics Maturity Self-Assessment

Find out which of the 5 stages of analytics maturity your organization is at — and get a concrete set of next steps to move forward.

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Calculator

A/B Test Sample Size Calculator

How many users do you need before your experiment is statistically valid? Enter your baseline and expected uplift, get an instant answer.

Calculate Sample Size →
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Calculator

Experimentation ROI Calculator

Estimate the annual revenue impact of your experimentation program. Useful for making the internal case for investment.

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Most AI investments fail because the data foundation isn't ready

98% of organizations report urgency to deploy AI. Only 13% say they're fully ready. The gap isn't in the models — it's in structured data, governed definitions, and trusted analytics context.

The Analytics Maturity Self-Assessment helps you understand exactly where you are — and what to fix first.

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Stage 1 — Reactive

Ad-hoc reporting, no shared definitions, data used to explain the past

Stage 2 — Structured

Consistent tracking, basic dashboards, analytics is reactive but reliable

Stage 3 — Proactive ← Most companies are here

Experimentation begins, but A/B tests are ad-hoc and hard to scale

Stage 4 — Systematic

Continuous experimentation, shared hypotheses, feedback loops

Stage 5 — AI-Ready

AI agents can act on trusted, governed, real-time data

In-depth resources on analytics & experimentation

Practical guides covering the full stack — from analytics infrastructure to running A/B tests at scale.

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Built by the team at Adasight

Growth Analytics Engine is a free resource by Adasight — an analytics and experimentation consultancy for scaling companies. We work with D2C ecommerce and SaaS teams to build the data foundations that make AI investments actually work.

Learn about Adasight →